About CrossLink Asia
CrossLink Asia is a brand growth accelerator built for the realities of Southeast Asia. We partner with ambitious companies to not only develop their market entry strategies, but to execute them end-to-end, with full accountability for brand growth.
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Where traditional consultancies stop at advice, we step in with action. We specialize in launching and scaling brands through a powerful combination of strategic insight, operational excellence, and in-market ownership. That includes everything from defining your brand positioning and pricing, to optimizing supply chains, to building and managing your distribution network.
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We embed ourselves in the value chain, take responsibility for execution, and grow the brands we represent as if they were our own.
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With operational hubs in Vietnam and Australia and reach across the ASEAN region, CrossLink Asia offers the capabilities of a consulting firm with the accountability of a commercial operator. Whether you’re entering Vietnam or expanding across Asia, we bring deep local expertise and regional execution power to every brand we work with.
Our Mission
To power bold brand expansion in Southeast Asia by bridging global ambition with local execution.
We believe growth isn’t just about strategy: it’s about traction. Our mission is to help ambitious brands succeed in one of the world’s most dynamic markets by offering a rare blend of strategic thinking, operational depth, and commercial ownership.
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At the core of our work is a commitment to:
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Clarity – bringing structure to ambiguity and translating global playbooks into actionable local plans
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Speed – helping brands move fast without compromising long-term brand equity or operational strength
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Accountability – taking ownership of performance, not just recommendations
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Trust – building relationships with our clients, partners, and retailers that last beyond the first order
In short: we don’t just help you enter the market — we help you win it.
Who we work with
We partner with:
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Global FMCG brands launching and/or expanding in Southeast Asia
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Financial services firms transforming their sales operations
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High-tech and industrial manufacturers building commercial muscle in the region
Meet the Team
Dedication. Expertise. Passion.
At CrossLink Asia, our team combines strategic minds with on-the-ground operators: people who’ve not only advised at the highest levels but have also built, launched, and scaled brands across Southeast Asia. We are consultants, commercial leads, and supply chain specialists with deep local insight and regional experience. Together, we act as an extension of your brand team — agile, accountable, and driven to deliver results.
Our strength lies in our ability to bridge cultures, connect stakeholders, and move with speed and precision in complex markets.
