News and Articles

Real Pet Food Co and CrossLink Asia have announced an exclusive partnership to introduce premium Australian pet nutrition to Vietnam. Leading the launch is Ivory Coat — recognised for its high-quality, science-backed formulations — as both companies focus on capturing the rapid premiumisation wave in the market.

Vietnam remains one of Asia’s strongest growth markets. GDP expanded 7.25% year-to-date - even with tariff headwinds - driven by resilient exports, rising foreign investment, and a strengthening services sector. By late 2026, as policies become clearer and household confidence improves, Vietnam is expected to return to a more stable and predictable growth cycle. But the conditions for growth are not the same as before. Consumer priorities, spending logic, and shopping behavi