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Our Services

At CrossLink Asia, we do more than advise on market entry. We establish, operationalize, and scale international companies directly in Vietnam and Southeast Asia.

Our model integrates commercial strategy with disciplined, on-the-ground execution so expansion happens with speed, control, and accountability.

We operate across three core pillars supporting both commercial and industrial expansion:

Market Entry & Expansion Strategy: We structure market entry across regulatory, operational, commercial, and talent dimensions, building a clear path from initial presence to sustainable scale.

Import & Distribution: We act as your in-market operating partner, managing regulatory approvals, import licensing, customs clearance, inventory, warehousing, supply chain coordination, commercial distribution, pricing architecture, and performance oversight.

Commercial & Market Activation: We execute field activation, channel development, digital presence where relevant, and demand generation programs that translate strategy into measurable market traction.

What differentiates us is ownership.
We do not hand over a plan. We run it.

We take accountability for operational performance, commercial outcomes, and long-term market presence.

Market Entry Strategy & Regional Expansion

Southeast Asia market strategy (with deep Vietnam expertise)
Partner & distributor selection
Regulatory and entity setup support
Go-to-market planning & localization

Import & Distribution (End-to-End)

We act as the exclusive importer and master distributor in Vietnam, managing the full route-to-market:

Freight coordination & customs clearance
Warehouse & inventory management
Marketing to drive demand
Omnichannel sales to retailers, and end consumer
Expansion across regions and new retail channels

De-risking Market Entry

We support international companies in:

Government & regulatory navigation
Supply chain localization
Talent ecosystem assessment
Entity setup & operational structuring
Go-to-market execution
Operating model and orgsanisation model day 1

Brand Growth accountability

CRM and marketing automation implementation
Sales enablement and performance management
E-commerce and omnichannel setup
Digital capability building

Sales we execute:

Retail channel acquisition & negotiation
Distributor & wholesale partnerships
E-commerce store setup & campaign management
On-the-ground sales activation
Sell-in + sell-through accountability

Marketing we lead:

Brand positioning & messaging
Digital demand generation (TikTok / Meta / Google)
Shopper & in-store marketing (promotion, sampling, trial)
Influencer partnerships & community engagement
Performance monitoring, ROI & growth loops

Get in touch

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