Real Pet Food Co partners with CrossLink Asia to bring premium Australian pet nutrition to Vietnam
- Hayo
- Dec 2, 2025
- 2 min read
Ho Chi Minh City / Sydney — December 2025
CrossLink Asia and Real Pet Food Co formalizing the Vietnam distribution partnership in Ho Chi Minh City.
Joint Market Announcement:
Real Pet Food Co (RPFCo), AsiaPac’s #1 independent branded manufacturer of fresh nutrition, has entered a strategic multi-year partnership with CrossLink Asia to introduce its award-winning premium pet food brands to Vietnam. This marks RPFCo’s next major regional expansion following growth across Taiwan, Hong Kong, China, and Japan.
Under this partnership, CrossLink Asia will serve as the exclusive distributor across Vietnam, bringing RPFCo’s portfolio of premium brands into a fast-growing market with increasing demand for healthy, high-quality pet nutrition. Leading the initial launch will be Ivory Coat, a trusted Australian pet food brand, with products expected to reach shelves in Q1 2026.
Ivory Coat is recognised for its high-protein, grain-free formulations developed alongside leading pet nutritionists and backed by veterinarians. With premium Australian ingredients at its core and a strong reputation across Australia and New Zealand, the brand is well positioned to meet Vietnam’s rapidly growing demand for premium, science-backed pet nutrition.
Leadership Statements
Germain Chua, CEO, Real Pet Food Co: “We are thrilled to partner with CrossLink, leaders in delivering premium, natural pet nutrition to pet parents in Vietnam. This is another important step in our focused growth strategy of expansion in the Asia Pacific region. We look forward to working with CrossLink to accelerate the growth of Ivory Coat in this critical growth market.”
Elyse Paoli, Commercial Lead APAC, Real Pet Food Co: “RPFCo is excited to continue our Asia Pacific region expansion into Vietnam with CrossLink. Vietnam is an important market with growing pet ownership and awareness of the importance of good pet nutrition.”
Hayo Jongejans, CEO, CrossLink Asia: “We are honoured to sign this landmark agreement with Real Pet Food Co, enabling us to bring world-class Australian pet nutrition to Vietnam. The scale of opportunity in this market is significant, with rapid growth in premiumisation and a new generation of owners prioritising healthier, higher-quality choices for their pets. Both companies share a deep commitment to improving animal well-being across the region, and we look forward to building this category together.”
About Real Pet Food Co
Real Pet Food Co is AsiaPac’s #1 independent branded manufacturer of fresh nutrition, with a portfolio of trusted brands sold globally. RPF operates world-class manufacturing facilities and is committed to innovation, sustainability, and supporting healthier, happier pets.
About CrossLink Asia
CrossLink Asia is a Singapore-based distributor and market-entry partner specialising in FMCG and consumer brands across Southeast Asia. With deep local insights and a regional netw
ork, CrossLink Asia brings global brands to market with speed, precision, and disciplined execution.
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PDF Media release:
Brand visuals available upon request
Media Contacts
CrossLink Asia Hayo Jongejans CEO, CrossLink Asia hayo@crosslinkasia.com +84 32 7465301 www.crosslinkasia.com
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